In which I hatch a plan involving nudity…

Several years ago I finally fulfilled a lifelong dream and got my basic scuba diving certification.  I don’t live in a place where I can see a whole lot of coral reefs up close and personal, so when a vacation gives me the opportunity I’m always a bundle of excited nerves. Excited because I know I love it.  Nerves because it’s usually 18-24 months between dives for me, so it never all becomes second nature. Getting into the wetsuit often involves lots of awkward contortions and sometimes even having friendly complete strangers on the dive boat tugging at various parts of my rented suit to (please god) get the zipper zipped.  This is shortly followed by putting on more heavy equipment, hoping my mask defogger works, and silently trying to remind myself that I’ve done this before, and that it must be like riding a bike and that once I’m weightless in the water I’ll feel less like a flailing flounder and more like the graceful mermaid I actually am.

And, sure enough, it takes about ten seconds of floating next to the boat, looking down through the clear water to the sand and reefs below, before the nerves are gone and I’m giddy about the prospective of getting to dive down and live in the deep for forty-five minutes. But each time I follow the anchor chain down, I get just a little disappointed. Because although there is lots of sand around, and sometimes seagrass, there aren’t always lots of fish. And my public broadcasting childhood science documentaries have taught me that being underwater equals FISH! And they are not there. Scuba diving– meh. But every single time this happens, just as I start to decide climate change really has destroyed everything, I look away from the sandy bottom, blink my eyes, and suddenly realize I’m surrounded by fish. I call this moment “getting my ocean eyes” and it never fails to blow my mind.  The fish were always there, but I literally couldn’t see them, but when I shift my focus my perception of my surroundings completely changes. I don’t know exactly what triggers ocean eyes, but I suspect that it’s related to the fact that my eyes tend to initially focus on the largest object I see- the sandy bottom– and I have to learn to look at the seemingly “empty” space between myself and the bottom to find what I’m interested in studying. The moment of getting ocean eyes is one of my favorite moments of every dive, and once I have them they last the entire time.  Complete bliss.

Lately it seems that gender issues in the library are my new ocean eyes moment.  I’ve known gender issues are surrounding me, but I’ve been looking past them, or through them.  And now, suddenly– because of a simple local public library program– I’m seeing the issues everywhere around me.  In conversations about tv ads, examinations of book covers, when considering buying new clothes for school and wondering about dressing professionally as a woman (vs as a man). I’m realizing gender expectations color large swaths of our world, becoming part of a crazy chicken-egg cycle in which it’s difficult for me to isolate which came first, the notions of gender identity or the practices that create it.  It means that examining how gender impacts my library is an octopus of a creature– and that writing about it leads me in lots of different directions.  Keeping a succinct focus when the issues are so interwoven has been complicated for me.

Case in point– I’ve been working on a post about cover art.  Here’s a simplified version of my thinking process (since I’m interested in process and transparency). Cover art is often gendered. Example: Heist Society by Ally Carter (@OfficiallyAlly), which is really fun caper story of teens robbing a famous London museum to right a social injustice. Does this cover suggest any of that?

Screen Shot 2015-07-27 at 2.02.58 PM

Art from http://allycarter.com/books/heist-society/synopsis/

Not to me, it doesn’t.  Nor does it to many of my teens.  Lots of my potential readers reporting thinking this is a “girly romance.” Not a kick-ass action book.  So my initial “solution” to this problem was that when a book like this has a cover that I (or my readers) deem too “gendered” I will just censor it and make a new cover.  Problem solved.  Does it work?  My informal studies show that yes, it does work.  Boys, in particular, are much more likely to check out Heist Society after a book talk when I agree to put an old Hunger Games dust jacket over the existing cover. One, in fact, was back the very next day for the sequel– which also got the Hunger Games dust jacket treatment.  I was thrilled because I had always known this book would work for any reader who loved snappy dialogue, disguises, hijinx, and suspense.

Another book which got a fake dust jacket, for similar reasons, is Beatle Meets Destiny by Gabrielle Williams (@gab_williams)– an absolutely fantastic book featuring alternating narration between two main characters with quirky and yet believable lives.  It has a romance storyline in it, but the two characters are individuals first, and as each tells his/her own story the potential romance becomes very secondary (though still important!). Here’s the romance-heavy American cover.

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Art from http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=beatle+meets+destiny

A fake cover (simple blue construction paper) boosted the book into our top 20 list of most circulated titles in a single year.  There could obviously be lots of confounding factors– especially student-to-student recommendations after the first few readers liked it– but I can’t help believing that a different cover made a difference too.

These two examples of fake covers seemed to support my hypothesis that cover art changes could change circulation statistics, so it became a more common practice. But returning to that dark secret of gendered librarian thoughts, I must admit that my cover art censorship usually ran along gender lines.  In this case “girly” covers tended to have pinks and reds, swirly fonts, and couples in loving poses. Neutral cover art tended to be abstract.  And “boyish” cover art featured darker colors, action scenes, weaponry, etc. (I’m cringing as I write this because it’s again painful for me to realize how my mental classifications fell into such stereotypes!)

It’s interesting that the majority of times when I censored a cover it was because the cover felt “too feminine.”  Because again, somehow, I had come to believe that while a girl would carry around a masculine looking book without fear, there was no way a boy would carry around a feminine looking book. And, to be honest, part of this comes from student feedback.  Many boys have said, “That looks too girly.”  Or, “That looks like it’s for girls” (see above examples) whereas few girls have said the equivalent to me about a cover like Shipbreaker by Paola Bacigalupi (@paolabacigalupi) or Graceling by Kristin Cashore (@kristincashore) (both of which happen to be perpetual favorites with male and female readers because of the world-building, amazing suspense, and fully-developed characters).

Screen Shot 2015-08-04 at 9.44.28 PM

http://www.hachettebookgroup.com/titles/paolo-bacigalupi/ship-breaker/9780316056212/#desc

Screen Shot 2015-08-04 at 9.46.28 PM

http://kristincashore.blogspot.com/2008/02/my-books.html

So, because I want this blog to be about how I change my own practices, the solution seemed really simple.  Fake covers for gendered covers.  Problem solved.

But here’s the rub– in thinking more about this I’m realizing that even deeming a cover to be too girly perpetuates gender stereotypes.  By saying, “A boy won’t read a book with a couple kissing on it” am I not buying into the party line that boys don’t like romance?  And by buying into that am I not perpetuating it?  So is my very quest for gender neutral covers also totally laced with bias about what would make something have appeal to both genders?  Does defining certain objects as “neutral” validate that other items have appeal to only one gender? I think so, which makes a desire for neutrality a completely backwards– and even harmful– approach.

Now I’m forcing myself to delve deeper into the cover art dilemma.  Because, again, I’ve fallen into the trap of oversimplifying my male readers into a single category– “Males won’t get books with pink, red, swirly, kissing couples on the front.”  Not only does this lump all male readers together, it also suggests that cover art is only problematic for male readers.  Are teen guys really the only people in the world who judge a book by its cover?  No!  Stated like that the idea is absurd! Honestly, no one was checking out Heist Society or Beatle Meets Destiny.  Not only did the cover art not appeal to boys (who I thought would like the book) it also didn’t appeal to girls (who I thought would like the book!)  And yet, in my earlier thinking about the issue of cover art, I’ve admittedly worried much more about appeal to male readers than female readers.  Ugh, what does that say about me?  Do I really view girls as so much more open-minded than boys?  Or is it (more likely) just that I believe society overall is going to give girls more of a free pass for reading a greater variety of books than it gives to boys?  Maybe it seems that way, just because girls often seem willing to check out books with cover art and storylines that aren’t specifically targeted to them.  But that doesn’t mean that girls don’t also at times suffer consequences for reading outside of what is deemed their “gender” norm.  A.S. King (@AS_King) has a good anecdote about what her fellow teens concluded about her based on her reading preferences.  So it’s definitely not just a one-way street of possible ostracism or teasing– both genders can get shit from their peers based on their reading choices.  `

So thinking about cover art appeal just in terms of gender is an oversimplification.  I need to think about cover art beyond gender.

We all know how important cover art can be– heck, it’s even a criteria that some ALA/YALSA book committees consider when evaluating titles (and what criteria are they using?  Oh boy, that’s probably a can of worms!)  The saying “Don’t judge a book by it’s cover” doesn’t come from nowhere– it’s born from the idea that appearance is influential during book selection.  Cover art is fraught with many problems beyond the slippery slope of gender. Sometimes the cover doesn’t seem related to the story, or sometimes the depiction of the character on the cover doesn’t match the description in the book, or sometimes the cover art is just dated. Or sometimes a cover is beautiful to one person, and hideous to another. Does me making a fake book cover solve any of these problems?  Not really- there are still bound to be potential readers who are equally likely to reject my fake cover for a different set of personal reasons.

So now I’m thinking that all cover art is potentially flawed.  Replacing one cover (for any reason) with a second cover still doesn’t guarantee broad readership.  So to solve the cover art issue I have a totally radical idea.  No cover art.  Period.

I had a lovely breakfast meeting with my talented librarian friend Kate McNair last week.  (Topics we discussed included the YALSA futures of library report.  For fun.  On our own time.  Because yes, we care about this stuff.  Isn’t it crazy?)  We got to talking about gender issues, and cover art, and I proposed my idea for coverless books.  (Dare I call them “nude” books?  Mah ha ha…)  Kate was initially surprised, but I tried to win her over by reminding her that in the “olden days” books didn’t necessarily always (ever) come with fancy dust jackets.  Like the diamond engagement ring, some of the current cover art frenzy is the brainchild of clever marketing teams who have us all believing that there’s no way a modern teen will pick up a book based on description alone. But is this true?  I mean, lots of libraries have “blind dates with books” type of displays in which the cover art is concealed– as well as the title, author, and book description– and they often report successful circulation (if Pinterest boards are to be believed).

I don’t want my students to have to choose completely blindly, but I am thinking to create a display of my favorites with all cover art and jacket flap copy covered.  Title and author will be listed, as well as a thirty word book teaser– just like I used to have to write for my book award committees.  Since I’m only in my second year at my school my circulation numbers for this year can’t necessarily be compared to last year because our collection has dramatically expanded in the last twelve months, and the number of book talks that I do this year should be increasing as well (fingers crossed).  But I’m planning to run a few circulation statistics before students arrive in mid-August just to get some idea of circulation patterns.  The stats also won’t tell me the gender of the readers, but it’s going to be fun to try and keep some informal records on that during the experiment to look for trends.  My hope is by taking the cover art (and it’s marketing) out of the equation I’ll get more proof that dispels the classification of “boy” and “girl” books that exist either consciously or subconsciously in so many of our minds.

I’m actually really excited about this, it feels like an important step forward in broadening the appeal of so many books!  I’m excited about taking back some ownership of books that I love, returning the focus to the author’s work instead of the illustrator’s brush. It makes me feel like a more active participant in marketing books to my readers.  I’m really curious what other librarians, people in publishing, and authors think about this.  Anyone had any experiences, want to make predictions, or share advice?

PS Many thanks to Kate McNair (@K8McNair) and Kevin Mays for getting me motivated to finish another post!!

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2 thoughts on “In which I hatch a plan involving nudity…

  1. An interesting take on your cover experiment might be to buy two copies of a title (if your budget allows) and re-cover one copy, and leave the other with the publisher cover. See which one moves more at your school. I wonder if students would actually wait longer to get a copy with a “nude” (as you so mischievously titled this blog post) cover…

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    • Ooooh, see why I said you’re great? I love that idea– it’s so scientific I feel like I’d need to wear a lab coat! A confounding factor might be which copy was available though… it’s possible the reader wanted the title and didn’t care which copy he/she received. But, maybe I could do the same title and cover the cover one semester and not the other. That way it’s the same book, and theoretically the same patron population, and the same time frame, so the only change would be the cover. Thanks for getting me thinking more about potential data points. Mwah!

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